Strength coaching for women 35+
Lift more. Love your strong body.
I'm Danielle, and I help women 35+ lift more and build a kickass body they feel proud of. Strong, No Guesswork is a 12-week strength program built around your body, your equipment and your schedule, so you can stop guessing and start getting stronger.
10 spots at $597. Then the price goes up to $697.
Sound familiar?
- You've been told to eat less and move more for years. You're hungry and tired, and you're still not seeing results.
- You've tried random YouTube HIIT workouts, classes and apps. You were sore and sweaty, but six months later you looked and felt about the same.
- You're lifting the same weights you started with, because nobody ever taught you how to lift or when to go heavier.
- An old knee, shoulder or back issue makes you second-guess half the exercises in any program.
- One busy week turns into a lost month, and you're back to starting over.
None of that is a willpower problem. It's a plan problem, and it's fixable.
How I coach
After 10+ years of training women, here's what I know works. No extremes and no confusion, just the few things that actually move the needle.
Eat more, move more
Not eat less, move more. Most women I work with are under-eating, and it stalls their strength and energy. We start with about 30g of protein at breakfast and plenty of fiber, then build from there.
Strength is a skill
Most high-achieving women were never taught how to lift. I make it simple to learn, with a demo video for every exercise and clear cues, so you lift with confidence.
Muscle is your longevity plan
Muscle is what keeps you strong, independent and doing what you love for decades. After 35, building it matters more every year.
Precise cardio, not random cardio
One interval session to raise your VO2 max, one 30-minute moderate session and one long, easy session a week. It builds your heart health without draining the energy you need to lift.
Simple beats complicated
You don't need two-hour workouts or a perfect diet. You need a few things done consistently, with a plan clear enough that you always know what to do next.
Know when to progress
The right weight, the right reps and a clear signal for when to go heavier or move to a harder version. That's how you keep getting stronger.
All bodies are good bodies. We focus on what yours can do, and how it looks tends to follow.
Personalized for you
Your program is built around you
Before you start, I ask about your life and build your 12 weeks to fit it.
Your equipment
At home or in the gym, bodyweight only or a set of dumbbells. Not sure what to buy? I'll give you equipment recommendations.
Your schedule
Anywhere from 3 to 6 days a week. Your plan fits the time you really have.
Your body
Cranky shoulder? Old knee injury? Every exercise comes with swaps, plus the joint-protecting work that matters more every year after 35.
Your progress
You'll know exactly when to add weight or move to a harder version, so you don't spend months stuck at the same weight.
What you get
Everything inside Strong, No Guesswork
Your Personalized 12-Week Program
$997 valueEvery workout for 12 weeks, with a demo video for each exercise, built around your equipment, your schedule and any old injuries.
Personal Video Feedback From Me
$297 valueSend me your check-ins and questions. I reply with a personal video: form fixes, swaps and what to change next.
Bonus The No-Guesswork Food Guide
$67 valueHow to eat enough to build muscle, with protein made simple: food lists, how to build your plate, and what a lifting day and a rest day look like.
Bonus The Cardio Guide
$47 valueA research-backed, three-zone cardio method: targeted intervals to raise your VO2 max (one of the strongest predictors of how long you live), steady moderate work and low-intensity aerobic base training. Laid out for 3, 4, 5 and 6 day weeks.
Bonus Non-Toxic Hormone Reset Swaps
$47 value30 practical, everyday swaps that support your hormonal health.
Bonus The Mindset Framework
$97 valueThree short videos and a workbook on staying consistent: what to do when you miss a workout, two tools to make habits stick, and a five-minute weekly review.
Choose how you want to work with me
Both options include everything above. The difference is how much of me you get.
Live 1:1 coaching
Train live with me
$5,997
or 3 monthly payments of $2,097
- Everything in Strong, No Guesswork
- 3 live 45-minute training sessions a week on Zoom, 36 in total
- I coach your form in real time, every rep
- Each session adjusted to how you feel that day
- Standing session times we pick together to fit your week
Only 2 spots. By application.
The 12-week program
Strong, No Guesswork
Total value $1,552
$597
About $50 a week for 12 weeks
- Your personalized 12-week strength program
- Personal video feedback from me
- The Food Guide and the Cardio Guide
- Hormone Reset Swaps and the Mindset Framework
- The No-Guesswork Guarantee
Only 10 spots at $597. Then $697.
The No-Guesswork Guarantee
Finish all 12 weeks: every workout and every check-in. If you don't see results, you get a full refund. No fine print, no arguing about it.
Is this for you?
It's for you if
- You're 35+ and want to get stronger, not just sweat
- You're coming back from a break, a baby or an injury and want to do it right
- You're on a GLP-1 and want to keep your muscle while you lose fat
- You want to know exactly what to do, and when to go heavier
- You'll put in 3 to 6 workouts a week for 12 weeks
It's not for you if
- You want a quick fix or a 30-day shred
- You're looking for a crash diet or another round of eating less
- You're not ready to commit to 12 weeks
Hi, I'm Danielle.
I've been in the fitness industry for over 10 years, specializing in strength training. At 36, a complicated pregnancy meant I couldn't work out for 90% of it. Then came a newborn and a couple of injuries. At 38, I decided I want to be in the best shape of my life by 40, and I'm building it back the same way I'll build your program: one smart, personalized step at a time. Today I help women 35+ lift more and build a kickass body they feel proud of, without the confusion.
Questions
What's the difference between the two options?
Both get the same personalized 12-week program, my video feedback and every bonus. With Strong, No Guesswork, you train on your own time and send me check-ins. With Live 1:1 Coaching, you also train live with me on Zoom 3 times a week, so I can coach your form in real time.
How is this different from the free Strong After 35 Plan?
The free plan is the same for everyone, and it stops at week 4. Strong, No Guesswork is 12 weeks built around you, with me telling you when to progress and checking your form along the way.
Do I need a gym?
No. You can train at home with dumbbells, with bodyweight only, or in a gym. I build your program around what you have, and I'll send equipment recommendations if you want to set up at home.
How long are the workouts?
About 40 minutes, 3 to 6 days a week depending on what fits your life.
I have an old injury. Can I still do this?
Yes, that's a big part of why the program is personalized. You'll fill out a health screening before you start, and I build in swaps for anything that bothers you. If anything on the screening needs a doctor's OK first, I'll let you know.
I'm taking a GLP-1 medication. Is this for me?
Yes, and strength training matters even more for you. When you lose weight quickly, a big share of it can come from muscle. Lifting and eating enough protein are the best tools for holding on to it, so you lose fat, not muscle. I build your program around how you're feeling, and your doctor stays in charge of your medication.
How does the feedback work?
You send me your check-ins and any questions, and I reply with a personal video. You never have to schedule anything, so it fits around your life.
What if I miss a week?
Life happens. Tell me in your check-in and we adjust the plan. You don't start over.
When do I start?
Right after you join, you'll sign a waiver and answer a few quick questions about your equipment, schedule and injuries. Then I build your program and you start.
Is there a payment plan?
Live 1:1 Coaching can be paid in full or in 3 monthly payments of $2,097. Strong, No Guesswork is a single payment of $597.
Something else?
Email me at hello@daniellefit.com. I read and answer every email myself.
Ready to stop guessing?
Twelve weeks from now, you could be stronger than you've been in years, with a plan that was built for you.
Join Strong, No GuessworkWant to train live with me instead? Apply for Live 1:1 Coaching